Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Driver Education Games

Driver education games are fun and informative and a good practice ground for students. While playing games, students are able to test their driving skill and knowledge and also find out where their weak points are. The games are useful because the students learn proper driving methods and techniques without actually putting themselves in arms way.

There are two types of games that can be played – one is the simple quiz game that test driving knowledge. Students can choose from a series of quizzes on various topics. This is a challenging way to test what students have learned in the driver education program, and it also prepare them for their driver tests.

Each question comes with multiple choices, and students will be given their score along with the correct answers at the end of the game. There are plenty of website where students can register for these quizzes and get results instantly.

Video games and simulation is another driver's education activity. These games put students behind the wheel. By using certain controls, they can drive the car and progress to different levels. Scoring a certain amount of points allows the student to move on to the next level until the highest level is reached. At the same time, students can easily lose the game if they make mistakes. The graphics are very realistic and the games can be quite challenging. Video games are so much fun that parents play with their kids and see how well their children have grasped the concepts of driving. These games include stopping at signals, changing lanes, making turns, recognizing road signs, parallel parking, merging with traffic, parking and backing out of a parking space and so on.

In virtual driving simulation games students can practice driving in a virtual environment. Sitting behind the wheel, players must make their way through busy streets, highways and intersections and make real decisions. This is an excellent way for students to practice and prepare for their driver's test.

Learning Spanish Courses – For Work Or Play

Learning a language, especially Spanish can be one of the most rewarding experiences ever. I have put together a few tips on surviving the Spanish language course.First of all, if you have ever decided on learning Spanish or you think it's time to knuckle down and finally learn there's never been a better time to learn it. More and more countries are accepting Spanish on their school curriculum as there are more Spanish speakers venturing to other countries seeking out new lives. If you do not want to "miss the boat" as it was, now's the time to study Spanish.

Below I've made some bullet points on learning Spanish effectively.

Why learn Spanish in the first place

First of all, before you begin your classes it would be a good idea to know your exact reasons for wanting to learn the language. Is it for work or play? In other words, do you need it in your job or is your learning Spanish more orientated to towards leisure or culture? So many people are finding better employment these days as a direct result of learning a language such as Spanish. The opportunities that exist are literally endless – translation, catering / restaurants, government and civil servant jobs to name but a few. I'm quite sure your boss will appreciate you that much more too, let alone your personal finances! Yes, having another language is a tool that helps you earn more money and that can not be bad, can it? Also, your boss will be inclined to promote you as you will be an invaluable asset to his or any company.

If you have motives other than your job or career then I'm sure you'll find learning Spanish a winning hobby. Just think about being able to converse with your new neighbors in Spanish! How welcome you'd make them feel by chatting to them in their native language. Imagine impressing your family and friends by ordering your next meal at a Mexican or Spanish restaurant in fluent Spanish.

Learning because of love

Maybe you've set your heart on learning the Spanish language because of love. Maybe you have met the girl or boy of your dreams and the language barrier has reared its ugly head. What a fine and noble opportunity to learn your future mate's language and converse properly with them. One of the best methods to learn Spanish today is by using one of the very many online Spanish course methods. There are a few good ones on the internet today and they are all highly recommended for learning the language.

So whether it's to improve your career, to enrich yourself culturally or even love then you could hardly go wrong in starting out on the right foot with an online Spanish course.